As a marketer, one of your primary goals is to drive conversions – whether it’s getting users to sign up for a newsletter, purchase a product, or download an app. However, it’s not enough to just run ads and hope for the best. You need to measure the effectiveness of your ads and make data-driven decisions to optimize your campaigns. …
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As the digital landscape continues to evolve, search engine optimization (SEO) has become more important than ever before. With millions of websites competing for attention, it’s crucial to stay ahead of the game by optimizing your website for search engines. In this blog post, we’ll be discussing the top SEO strategies for 2023. Focus on User Experience Google’s algorithms are …
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In today’s digital world, businesses must understand their customer’s behaviour and preferences to succeed. Digital analytics is a practice that enables organisations to analyse digital data from online sources, including websites and social media. It gives businesses a clear picture of how users or consumers act in the sector or area, helping them make informed decisions that improve their business …
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